Eden Prairie, Minnesota (August 6, 2024) – Starkey, a global leader in hearing technology, and SoundGear, a separately owned business renowned for advanced hearing protection products, are proud to announce the successful sponsorship of the recent ARCA Menards Shore Lunch 250 held at the Elko Speedway. The event featured NASCAR rising star William Sawalich, who delivered a dominant performance on the track finishing in first place.
Sawalich, driver of the #18 car for Joe Gibbs Racing and supported by Starkey and SoundGear, showcased his exceptional skills and determination, securing an impressive finish that further cemented his reputation in the racing world. In addition, William unveiled his new 2024 Xfinity Series car, marking an exciting milestone in his career as he continues the path of achieving his dream of becoming the first NASCAR Cup champion from Minnesota. His NASCAR Xfinity Series debut is set for Saturday, October 26 at Homestead-Miami Speedway at the Contender Boats 300 race.
“Starkey’s sponsorship of William Sawalich and Joe Gibbs Racing aligns with our commitment to innovation, excellence, and supporting emerging talent,” said Brandon Sawalich, President and CEO of Starkey. “William’s dedication and skill on and off the track are truly inspiring, and we are proud to be part of his journey, including the next step in his already impressive career which began with the unveiling of his 2024 Xfinity Series car last week.”
Over 300 Starkey employees and their families attended the event to enjoy a night of racing. Employee volunteers also handed out hearing protection, and the SoundGear tent was open for race attendees to get ear impressions for custom hearing protection as well as get answers to any hearing health related questions.
Starkey and SoundGear’s involvement in the Joe Gibbs Racing underscores the ongoing commitment to enhancing auditory experiences and protection for individuals in high-noise environments, including racetracks. SoundGear’s innovative hearing protection and enhancement devices are designed to safeguard hearing without compromising sound quality, making them the ideal choice for race enthusiasts and participants.
“Protecting your hearing is crucial, especially in high-noise environments like racing,” added Brandon Sawalich. “Long-term exposure to loud noises is one of the primary causes of hearing loss and is the only one that is preventable. SoundGear’s advanced hearing protection allows fans and participants to enjoy the excitement of the race while preserving their hearing health. We encourage everyone to prioritize their hearing and take advantage of the innovative solutions available.”
The ARCA Menards Shore Lunch 250 race not only provided exciting racing action but also served as an opportunity for Starkey and SoundGear to showcase their advanced hearing technology and protection solutions. Attendees had the opportunity to learn more about hearing health and experience SoundGear’s cutting-edge products firsthand.
For more information on Starkey, SoundGear, please visit Starkey.com and SoundGear.com.
